Marketing Director at The Ruth Bancroft Garden and Nursery:
The Marketing Director (MD) manages all the organization’s marketing efforts. They work with each business area to drive visitors, nursery sales, attendance at all the Garden’s events, classes, workshops and fundraisers, as well as marketing support for private events and landscape design services. The Marketing Director also manages and maintains the website, working with outside vendors and agencies as needed. The Marketing Director works under the direction of the Execute Director and may also manage direct reports and outsourced vendors for certain areas of the marketing department. This is a full time, 40 hour a week position.
Responsibilities: - Manage RBG’s website, including creating new pages, updating existing pages, and boosting SEO. - Direct email marketing efforts which include Nursery e-newsletters, Member e-newsletters, Director’s emails, assist in fundraising appeals, and special event emails. On most, if not all these communications, the MD will be working closely with department leads. - Update email lists in Constant Contact from event RSVPs, new membership etc. (monthly) - Manage RBG’s social media presence including Facebook, Instagram, Yelp, Trip Advisor and various other online presences. Includes writing posts, sourcing and editing photos, 2-5 times a week, and collaborating with staff for content. Work to continuously grow RBG’s social media presence and following. - Create and track specific social media paid ad campaigns to drive traffic the Garden. - Post Garden events to various online events calendars monthly as appropriate. - Write/edit and distribute press releases for major events. - Design and create marketing collateral pieces, (event postcards, programs, posters, signage) using Adobe Creative Suite. (InDesign, Illustrator, Photoshop)- Execute bulk mail process for special event postcards and take mailings to post office. - Oversee the Garden’s advertising efforts and establish new ways to drive visitors to the Garden. - Manage and implement website changes utilizing new donor management software- Blackbaud/Altru (pending)
The Ruth Bancroft Garden, Inc is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation.
Salary is dependent on level of experience. Starting range is $60,000 to $75,000 per year. 3 month review will be conducted.
The Ruth Bancroft Garden, is a public garden and a nonprofit 501 (c) (3) organization in Walnut Creek, California. The Garden is a 3 ½ acre internationally significant collection and unique display of plants from arid regions of the world that Ruth Bancroft originally selected for their ability to thrive in the inland East San Francisco Bay region.
A world-renowned 3.5-acre garden, housing a collection of succulents, both unique and beloved, as well as drought-tolerant plants from around the world. The Garden’s founder, Ruth Bancroft, lived to be 109 and was a pioneer in drought-tolerant garden
11-50 team members
Culture & Perks