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Digital Marketer
Two Hats Consulting

Details (optional)

Digital Marketer

Two Hats Consulting

Job Summary

Job Type
Freelancer
Job Last Posted
Job posted 25 days ago
Job Role
Marketing
Employer's Industry
Other

Job Description

Two Hats is looking for a digital marketer to launch, test, analyze, optimize, and scale current & new marketing channels to attract new audiences for Two Hats and our clients. This person will be data-driven and results-oriented (if you love reports, that’s a great sign). One of the more important things we’re looking for is the ability to create and deliver marketing campaigns that show ROI. This role will eventually be client-facing. This is a unique opportunity to work on a small, close-knit team that shares equally in creative decisionmaking. Work-life balance is more than a buzzword to us. On average our team logs 30 hrs a week with a 50/50 split of remote and in-office work time. For this role, we’d like to move from contract to hire. Your first project will be marketing for Two Hats and then we’ll slowly transition you to client projects if that makes sense. We believe in incremental growth, so if you’re looking for a full-time role right off the bat, this probably won’t be a good fit.

Here are some of the things we’d like to see from this role…

  • Coordinate campaign launches, budgets, and social posts across multiple channels
  • Oversee the creation of advanced email, direct mail, digital retargeting/remarketing, and other automation flows (or if this is in your wheelhouse, do it yourself)
  • Coordinate all the stakeholders in a campaign — contractors, third parties, and agencies — in order to help us scale on each marketing channel
  • Provide reports to the team and clients on channel performance, identifying trends and insights that could help increase performance moving forward
  • Identify critical re-engagement touchpoints for our clients’ customers (in a variety of industries)
  • Maintain daily / weekly / monthly KPI dashboard to monitor and analyze campaign performance
  • Develop A/B testing schedule and make recommendations for campaign adjustments 

 

Let’s talk about you

  • You have experience scaling and managing a variety of marketing channels and know a thing or two about A/B testing, PPC, bid management, landing page testing, budget management, creative testing, and dissecting the follow-up reporting and analytics for channel testing.
  • Spreadsheets, charts, and analytics tools are your allies. 
  • You’ve got a proven ability to digest quantitative metrics and translate them into meaningful recommendations.
  • You’re willing to learn what you don’t already know.
  • Working with you isn’t always all about work.
  • You like working in an environment where you can be self-directed and you’re interested in becoming a big contributor to our team.
  • You’re a great communicator who is comfortable being the client liaison and you’re fun to talk with.

 

What it’s like to Work at Two Hats
The work is creative and there are lots of diverse projects to contribute to. We each feel strong ownership over our work and for Two Hats. All of our roles here are amazingly flexible and you can switch up what you do and how many hours you do it. We believe in human-centric design and human-centric workplace rules. Our team is highly independent and collaborative. To fit culturally, our next digital marketer will need to be someone who thrives with autonomy and responsibility, has strong interpersonal and communication skills, and can hold the throughline for projects that run for months. Flexibility and adaptability are critical, as we all make our own schedules. We work when we want, and we can manage this while meeting our promises to our clients and each other. SalaryThis is a contract-to-hire position. As a contractor, we’ll work with you at your freelancing rate (we’re open to taking bids). When we transition to employee, we’ve got a lower than an industry-standard hourly rate and offset that with an employee profit-share. We’re looking for someone at an early/mid-stage of their career. So if you’re a senior-level badass, we probably shouldn’t interview you unless you’re willing to trade in your salary expectations for a different kind of workplace environment.   

Qualifications

  • Measurable experience (we’re less interested in the number of years you’ve been doing this, but what we do want to see are some flattering project reports) 
  • Capacity to create a digital or print leads-generation campaign that demonstrates ROI
  • Excellent analytical skills
  • Opinions about analytics platforms, lifecycle and email automation tools. We want to give you access to the tools you like, so please come with opinions and preferences
  • Solid design instincts (but also knows when to pass the ball to a designer)
  • Ability to manage clients and subcontractors
  • Strong communication skills and a willingness to state your needs and hold clear boundaries

Business Overview

Team Size

1-10 team members

Links

Culture & Perks

Perks
Casual Dress
Work From Home
Workplace
Collaborative
Community Oriented
Creative
Flexible
Work-life Balance
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