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Membership Marketing Manager
California Medical Association

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Membership Marketing Manager
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California Medical Association
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Job Summary

Wage
$75k-90k per year
Job Type
Full-time
Job Last Posted
Job posted 12 days ago
Job Role
Medical Adminstration, Marketing Manager
Employer's Industry
Education

Job Description

TITLE: Membership Marketing Manager

LOCATION: Sacramento

DIVISION: Membership

EXEMPTION STATUS: Exempt

REPORTS TO: Director of Membership Engagement

POSITION SUMMARY: 

The Membership Marketing Manager is responsible for managing and executing a wide variety of projects related to the acquisition and engagement of CMA membership, and other profit-generating activities including but not limited to; digital media projects, marketing and membership event support, execution of multi-channel marketing and engagement plans, and coordinated county membership plans.

DUTIES/RESPONSIBILITIES:

  • Develop and deploy marketing programs collaboratively with Director of Membership Engagement, through multiple channels, including social, digital media, e-mail, etc. to drive conversion of non-members and engagement of existing membership
  • Exercise skill with a variety of modern digital marketing tools such as, marketing automation, digital advertising platforms, and social marketing suites to execute marketing plans
  • Identify key segment (small/solo, large group stakeholder, etc.) expectations, behaviors and attitudes and use this understanding to develop campaigns that are personalized and contextual
  • Work with leadership to identify Key Performance Indicators (KPIs) relative to membership activities and campaigns, gather and report on measurements, and identify opportunities to refine tactics
  • Partner with county societies to increase adoption of best practices and promote a relationship of shared ownership with CMA
  • Interpret complex issues and present them effectively; adapt style, tone, and word choice to various channels or stakeholder requests
  • Maintains and develop membership content portfolio, including print and digital content directed to a variety of customer segments
  • Interact with various data platforms, such as Salesforce, ClaraVista and third-party data sets, to source, deliver and record outreach activity
  • Provide CMS website support and content updates
  • Maintain a high degree of member benefits knowledge and service expertise
  • Provide other assistance and support to membership team members as needed.

KNOWLEDGE/EXPERIENCE/EDUCATION:

  • Bachelor’s degree in a related field
  • Proficiency with Adobe Creative Suite, including InDesign, Illustrator and Photoshop
  • Competency in Microsoft applications including PowerPoint, Word, Excel, and Outlook
  • Association Management System (previous experience desired)
  • Strategic thinker with a strong work ethic and ability to adapt to evolving priorities and deadlines
  • Ability to collaborate productively and positively with a variety of staff, partners and vendors

PHYSICAL REQUIREMENTS: 

Work extended hours or on the weekends as needed. Minimal travel required. (This job description reflects the general level and nature of the job. It is not intended to be all inclusive) 

Business Overview

Our Story

The California Medical Association (CMA) is a professional organization representing California physicians. The association was founded in 1856 by a small group of physicians who understood it was their duty to fight for their patients and profession. Confronted with the challenges of rampant quackery, epidemics of contagious disease, and a desperate need to establish standards for the profession, physician leaders of the time called upon their colleagues to help them form the Medical Society of the State of California (as it was called back then) “to develop, in the highest possible degree, the scientific truths embodied in the profession.”

For more than 160 years, CMA has pursued its mission to promote the science and art of medicine, protection of public health and the betterment of the medical profession. In recent history, CMA has contributed significant value to its more than 48,000 members with comprehensive practice tools, services and support including legislative, legal, regulatory, economic and social advocacy.

Moving forward, California physicians are looking to CMA to further reduce administrative burdens in their practices, support them in providing quality care and ensure they thrive amid industry consolidation. To best meet these needs, CMA has refined its value proposition to emphasize physician empowerment to lead the transformation of the health care system. CMA has released an ambitious 2020-2025 strategic plan that will empower physicians to lead and transform the health care system.

To learn more about the California Medical Association, please visit our website at https://www.cmadocs.org/careers or https://youtu.be/f6yLGNuzutU.   

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