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Digital Marketing & Social Media Manager
Hanson of Sonoma Distillery

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Digital Marketing & Social Media Manager
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Hanson of Sonoma Distillery
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Sonoma, CA + 1 more

Job Summary

Job Type
Freelancer, Part-time, Remote
Job Last Posted
Job posted 12 days ago
Job Role
Social Media Marketing
Employer's Industry
Sales & Marketing, Food & Hospitality

Job Description

Hanson of Sonoma is looking for a creative, out-of-the-box individual with and interest in marketing, graphic designer and passion to develop Hanson Distilleries grassroots marketing campaign. This experience provides the opportunity to build a voice for the Hanson of Sonoma brand.  Utilizing Facebook, Instagram, and email marketing campaigns the Digital Manager will help to build and drive a consistent Hanson voice and look across all platforms in order to drive engagement, community, spirits society membership, and event sales. 

 

Responsibilities:

  • Oversee all digital/social media communications and resources to market Hanson Distillery
  • Plan, organize and execute digital strategy across social platforms, website and email marketing. 
  • Crafting, developing and maintaining the Hanson “voice” across all platforms.
  • Community engagement management, including customer service copywriting, response, and networking within digital community. 
  • Strategizing biweekly events and ticket sales for spirit society and customer database.
  • Utilize both establish and emerging marketing outlets to find new and long-term national customers.
  • Assist in the planning, promotion & successful execution of Hanson Distillery events.
  • Work closely to understand entire Hanson Distillery history and family including Production, Hanson Family, Customer Service and Events to ensure story telling is consistent and developed. 

The ideal candidate:

  • Bachelor’s degree.
  • Previous communications experience managing a brand or in an event environment.
  • Experience and/or a passion for both Hospitality, customer service and/or the Spirits Industry. 
  • Positive attitude and ability to remain flexible in an ever-changing, collaborative environment.
  • Self-motivator who is confident, energetic and creative.
  • Quality written and verbal communication skills.
  • Ability to succeed in fast-paced environment; should be able to handle multiple tasks simultaneously and prioritize appropriately.
  • Highly organized, detail-oriented and able to meet deadlines.
  • Microsoft Office competency required; experience with Photoshop, Mailchimp, Wordpress, Minter.io & Facebook Business
  • Able to work occasional overtime and weekends for events.

 

Business Overview

Our Story

We make small-batch organic vodka from grapes in Sonoma wine country. We pride ourselves on breaking barriers by offering a wine-based organic vodka, which is unique in the vodka space. We just opened our first two retail tasting rooms and expanded our wholesale business to 22 states. We continue to grow in sales year after year. Our tasting rooms have had a significant impact on our outreach by allowing us to connect with our customers, sharing our story in a personal, authentic way. 

We actively work to convey our core values as a company: we use the highest quality organic ingredients and sophisticated distilling techniques and equipment to create a better vodka. We believe that each person who walks into our tasting room deserves a meaningful personal connection. We have found that these interactions help to cultivate loyalty and a ‘cult-like’ following for our vodka, that in turn creates brand champions who share our story.

We are innovative. Rather than making vodka from traditional wheat, potatoes, or corn, we’re inspired by our local resource, grapes. We found grapes make a smoother, delicious vodka. 

We only use the highest quality organic ingredients to make our spirits, which is more expensive and time consuming than conventional methods. We are working to change the paradigm in our industry by asking consumers to demand organics in the spirits industry. We were the first verified Non-GMO spirit in the U.S and are certified gluten free. Our newest release is infused with organic Meyer lemons from DMS Ranch 24 miles away. Our Boysenberry vodka is infused with Swanton Farm berries.

We started our business in the heart of world-renowned Napa and Sonoma wine region and opened a spirits distillery and tasting room to offer something different.

Our tasting rooms are community and education centers. They are a local resource for hosting non-profits, celebrations, and events. We hold classes where we teach guests how to make vodka infusions, create craft cocktails, discover unique pairings. We have donated to and supported In Good Company, Futurewell, Slide Ranch, Good Food Awards, Civil Eats, and Turning Green.

Four millennial siblings started this company with a passion for creating the best vodka focusing on ingredients and quality. Our primary principle is to differentiate ourselves on every front. We have stayed true to our values while differentiating ourselves from the traditional spirits industry in our package, concept and ingredients.

Why Work With Us?

Join a true family business, Hanson Distillery in the heart of wine country. Only 35 mi drive from San Francisco.

Team Size

1-10 team members

Links

Culture & Perks

Ownership
Family Owned
Women Owned
Benefits
Health Benefits
Paid Time Off
Training
Perks
Parking Provided
Pet Friendly
Snacks
Work From Home
Workplace
Collaborative
Community Oriented
Diverse
Flexible
Innovative
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