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Marketing – Marketing Manager, Direct to Consumer
Deutsch Family Wine & Spirits

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Marketing – Marketing Manager, Direct to Consumer
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Deutsch Family Wine & Spirits
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Job Summary

Job Type
Full-time
Job Last Posted
Job posted 26 days ago
Job Role
Marketing Manager, Marketing
Employer's Industry
Food & Hospitality

Job Description

Are you an entrepreneurial, fine wine lover with the ability to educate, sell and build a direct to consumer business? Join Deutsch Family Wine & Spirits as a Marketing Manager, Direct to Consumer!

As one of the most exciting new jobs in the world of fine wines, you will grow a winery mailing list, wine club, and online sales business, as well as act as a brand ambassador, educator and salesperson at events, driving brand awareness and club membership.

Working on two, fast-growing super premium wine brands, we are looking for an experienced direct to consumer entrepreneur who is passionate about wine, committed to growing a booming direct business, and with the experience to move quickly.

Who Are You?

  • You have a Bachelor’s degree
  • 5+ years of Marketing experience
  • 3+ of experience on a DTC business with at least 1-2 years in Bev/Alc
  • Live in San Francisco Bay area or New York Metro
  • You have an impressive network of wine consumers and collectors
  • You have the ability to work independently to build a database of potential DTC consumers
  • Ability to provide top quality service and customer experiences
  • Excellent organizational skills; and ability to manage multiple tasks in a timely and professional manner; proven ability to meet or beat deadlines
  • Ability to problem-solve and achieve good solutions to daily challenges
  • Analytical capabilities and financial acumen to track and assess business drivers, and deliver quality reports using Excel, inventory management systems, and CRM;
  • Advanced writing and communication skills with a polished, professional presentation
  • Committed to excellence and acute attention to detail
  • Wine knowledge and familiarity with wine, food and tourism industry
  • Knowledge of state wine shipping laws and regulations
  • Advanced knowledge of Microsoft Office
  • Courteous and professional telephone manners
  • Flexibility to work different schedules/hours when necessary
  • Professional demeanor and appearance
  • Must be able to lift and carry 40 lbs.

What Will You Do?

  • Drive exponential growth through new customer recruitment
  • Grow Wine Club membership, developing promotional materials, offer letters and shipment schedules, monthly promotions, member events, transferring and tracking wines and member services
  • Accountable for consumer database marketing and growth of E-commerce and Telesales business. Identify new, and optimize existing, consumer direct programs.
  • Contribute to social media and online strategies and execution for both brands, including content development and publication, regular news updates and delivery of dynamic content
  • Provide excellent customer service and collaborate well with management, ownership, the PR & Marketing team, and national sales team as needed
  • Provide consumers with best-in-class wine experiences, with attention to detail on all consumer-facing interactions and promotional materials, creativity in presenting brand messages and the wines to consumers, and a focus on upscale experiences
  • 20% travel required

Business Overview

Our Story

Deutsch Family Wine & Spirits was founded in 1981 by Chairman, Bill Deutsch, to market quality wine and spirits produced by prestigious families from major wine and spirits regions of the world. The business that initially began with two employees importing a few family producers from France over three decades ago has grown to include a prestigious roster of internationally renowned, award-winning brands serviced by well over 200 employees.

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