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Marketing Specialist
Red Bay Coffee Roasters

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Marketing Specialist

Red Bay Coffee Roasters

Job Summary

$65k-75k per year
Job Type
Full-time, Remote
Job Last Posted
Job posted 7 days ago
Job Role
Affiliate Marketing, Business Development
Employer's Industry
Food & Hospitality

Job Description


We’re looking for a Marketing Specialist to join our team in Oakland. You will be responsible for designing and deploying marketing campaigns and partnerships that increase our top-of-funnel prospects.

Red Bay Coffee is a rapidly growing specialty coffee company with a strong mission and vision. We are establishing an inspiring foundation for how food and beverage teams develop and expand revenue. As one of the founding members of the Marketing team, you’ll play a meaningful role in strengthening how companies and people connect with and contribute to the platform we’re building.

We believe in the growth and development of our employees. You will not only be a great fit for the Marketing Specialist role if you have a desire to pursue a career where sales, marketing, and branding work closely together, but will also have the opportunity to grow within the sales and marketing organization at Red Bay Coffee.


Reporting to the Director of Revenue, the Marketing Specialist will manage a strategic marketing mix (i.e. lead generation, list building, and community network building activities). Key functions include inbound and outbound email marketing, marketing material/content creation, social media management and optimization as well as movement building. You must have excellent time management, organization, and communication skills.

What you will do:

  • Design, deploy, and project manage promotional campaigns and product launches.
  • Develop and manage all aspects of the e-commerce email marketing program, including scheduling, content creation, list management, funnel design, and reporting.
  • Understanding of e-commerce, email, and social media marketing analytics and the ability to translate reporting insights into actionable plans.
  • Creating content with guest, reader, customer needs and in mind.
  • Manage a high volume of outbound marketing campaigns across channels.
  • Establish list building partnerships with mission-aligned companies.
  • Conduct research on trends and market dynamics that inform branding and messaging.
  • Assist Marketing with projects that help drive lead generation and list building.
  • Manage marketing and messaging platforms (organic, earned and paid).
  • Provide digital customer support through email and instant messaging.
  • Provide strategic insight regarding customer requests and digital marketing trends. 
  • Create, update and share weekly and monthly reports and customer feedback trends. 
  • Work with the Director of Revenue to manage the marketing mix.
  • Work with Sales, Product, Event and Customer Success teams to create great experiences for our current and prospective customers.
  • Engage in team development and the fostering of Red Bay Coffee culture.


What you will bring:

  • 2+ years of experience with both B2B & B2C marketing campaigns.
  • 1+ years of experience in developing engaging social media content.
  • Exceptional interpersonal skills with the ability to communicate effectively at all levels and with different audiences.
  • Excellent organizational time management skills.
  • Strong project management skills and autonomy.
  • Superb written and spoken communication skills.
  • Empathetic and perceptive.
  • Knowledge of marketing/content KPIs, SEO, and metrics.
  • Experience with MailChimp, Marketo or a similar email automation tool.
  • Experience with project management, communication, and CRM  tools like Clickup, Slack, and Hubspot.
  • A desire to build the foundation of a sales and marketing organization.
  • Enthusiasm about working in and learning more about the food & beverage industry.
  • Experience attending trade shows, conferences, specialty coffee industry events, etc.


Benefits we currently offer:

  • Paid time off
  • Medical, Dental, and Vision Plans (after 60 days)
  • CalSavers Retirement savings plan option
  • Commuter Benefits
  • Professional development opportunities
  • Access to Coffee Education & Training program
  • Drinks at our locations & weekly complimentary bag of beans
  • Discounts on Red Bay Coffee food, merchandise, etc.
  • Free access to Red Bay Coffee curated events
  • Be a part of a beautiful diverse, inclusive, and community driven culture


Red Bay is building a global community through our commitment to sourcing, developing, roasting and delivering our coffee. We envision a world in which coffee is a vehicle for inclusion, social and economic empowerment, entrepreneurship, innovation, and environmental sustainability.

We are a coffee company with an intentional commitment to embed diversity practices into the DNA of our organization and place inclusivity at the forefront of our culture. We are committed to building a truly diverse team that is reflective of our communities and creates a culture that celebrates all that you bring to work each and everyday. 

We recognize diversity goes beyond race or gender and can include age, economic class, educational background, familial status, gender, gender expression, gender identity, marital status, religious or spiritual affiliation, sex, sexual orientation, transgender status, individuals who are disabled or veteran status. There is beauty and strength in diversity, come be a part of our amazing team!

Business Overview

Our Story

Red Bay is a quality-focused purveyor of fine coffee based in the Fruitvale district of Oakland, California. We are currently small batch roasting in our garden coffee roasting lab, affectionately known as the "Coffee Dojo". Everyday we strive to develop beautiful coffees, fair relations and delicious approaches to enjoying life. We are food heads, artists, community folk and innovators and love love love what we do. Giving thanks. Ache' -Keba Konte

Team Size

11-50 team members


Culture & Perks

Minority Owned
Commuter Benefits
Health Benefits
Paid Time Off
Retirement Benefits
Casual Dress
Team Events
Community Oriented
Mission Driven
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