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Account Executive
Red Bay Coffee Roasters

Details (optional)

Account Executive

Red Bay Coffee Roasters

Job Summary

$55k per year
Job Type
Job Last Posted
Job posted 7 days ago
Job Role
Sales, Sales Representative
Employer's Industry
Food & Hospitality

Job Description

We are looking for an Account Executive who can help educate and evangelize our mission to every mission aligned company in the world. You will be responsible for finding and creating opportunities for small, medium and large companies to choose Red Bay Coffee.

Red Bay Coffee is a rapidly growing specialty coffee company with a strong mission and vision. We are establishing an inspiring foundation for how food and beverage teams develop and expand revenue. As one of the founding members of the Account Development team, you’ll play a meaningful role in strengthening our team’s position in the market.

Our team is talented and diverse. We believe in the growth and development of our employees. Those who have a desire to deepen their career in sales will not only be a great fit for the Account Executive role but will also have the opportunity to grow within the sales organization at Red Bay Coffee.


Reporting to the Director of Revenue, the Account Executive conducts high-level conversations with senior food & beverage managers as well as senior executives, with a particular focus on understanding their business, food and beverage programs, and the role coffee plays in their company culture.

You will often serve as the first point of contact between Red Bay Coffee and potential wholesale account partners; identifying, pursuing, and onboarding of relationships with companies committed to hiring and serving people of all backgrounds. Key functions of this role involve identifying and securing accounts across a variety of targeted channels, successfully contributing to the achievement of monthly revenue targets, as well as managing those relationships to ensure long term profitability and retention.

You will:

  • Spearhead the growth & adoption of Red Bay Coffee by overachieving quota within your territory.
  • Manage the full sales cycle from land to expand, ensuring our customers can achieve their goals.
  • Make a high volume of outbound prospecting (emails, phone calls, and assorted campaigns).
  • Customize and deliver demonstrations with a keen eye towards the prospective customer's unique needs and culture.
  • Provide accounts with Coffee Education as needed.
  • Provide clear visibility on revenue performance by actively managing a pipeline of opportunities.
  • Effectively use of CRM, wholesale platform, sales sheets, and relevant communication and pipeline reporting tools.
  • Gain a strong knowledge of Red Bay Coffee’s mission, vision, values, and products.
  • Maintain up-to-date knowledge of our processes, customers and the market.
  • Work with Market Development teams to generate qualified sales leads, set meetings, and yield new deal opportunities.
  • Work with Marketing, Product, Event and Customer Success teams to create great experiences for our current and prospective customers.
  • Engage in team development and mentoring

You are:

  • A self-starter who works well with little supervision and is comfortable wearing multiple hats.
  • An exceptional written and spoken communicator.
  • Highly organized and autonomous, excellent time management.
  • Intellectually curious and ambitious.
  • Comfortable and energized operating in a fast-moving organization.
  • Able to exhibit entrepreneurial and self-motivational qualities.
  • Available for periodic overnight travel, weekend and off-hours work.
  • Willing to be challenged, open to professional education and growth.
  • Passionate about our mission and working with small, medium and large businesses.
  • Entrepreneurial and self-motivated.
  • Consultative with demonstrable experience.
  • Enthusiastic about learning and growing at Red Bay Coffee.
  • Intellectually curious and ambitious.

You have:

  • 1+ years in a B2B sales role.
  • A proven track record of overachieving.
  • Experience and success in a consulting role.
  • Experience negotiating & objection handling.
  • Experience with Hubspot or a similar CRM tool.
  • Experience with or a similar email automation tool.
  • Experience with project management & communication tools like Clickup and Slack
  • Proven record of success in previous BDR or SDR roles.
  • Experience with prospecting tool like Apollo and LinkedIn Navigator.

You may also know (bonus skills):

  • Experience in the specialty coffee industry preferred and/or specialty food/beverage sales


  • $55,000 Base + Commission 

Benefits we currently offer:

  • Paid time off
  • Drinks at our locations
  • Weekly complimentary bag of beans
  • Medical, Dental, and Vision plans
  • Retirement savings plan option
  • Performance Bonuses
  • Discounts on Red Bay Coffee food, merchandise, etc.

Business Overview

Our Story

Red Bay is a quality-focused purveyor of fine coffee based in the Fruitvale district of Oakland, California. We are currently small batch roasting in our garden coffee roasting lab, affectionately known as the "Coffee Dojo". Everyday we strive to develop beautiful coffees, fair relations and delicious approaches to enjoying life. We are food heads, artists, community folk and innovators and love love love what we do. Giving thanks. Ache' -Keba Konte

Team Size

11-50 team members


Culture & Perks

Minority Owned
Commuter Benefits
Health Benefits
Paid Time Off
Retirement Benefits
Casual Dress
Team Events
Community Oriented
Mission Driven
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