In 2014, co-founders Bryant and Justine Sharifi married each other and their passions, and together created the concept behind Perform for Life. Although Certified Strength and Conditioning Specialist, Bryant, and Registered Nurse, Justine, had very different personal journeys that shaped their relationships with their physical well being, they discovered that they had the potential to combine their philosophies to make a positive impact in the training world. They made the bold move of opening up shop in San Francisco with the intention of developing a respected establishment and brand in the fitness industry that promotes superior quality service, coaching, and education. Perform for Life’s foundations were built upon principles of building trust and creating a community where CLIENTS feel appreciated and valued, and an environment for PERSONAL TRAINERS to establish careers in which they are supported and encouraged in their professional endeavors. Together, they are passionate about helping others perform better in sport, recreation, and most importantly: Life.