Each year, people from all over the world visit the Christkindlmarket. The outdoor market in the Chicago Loop has become so popular and loved that any Chicagoan will tell you that they could not imagine the city without it. The Christkindlmarket is no longer just a German tradition, it has become a Chicago institution. The unique shopping experience, typical German food and drinks, as well as diverse holiday entertainment make the Christkindlmarket Chicago a preferred and popular destination. In 2016 and 2017, the Christkindlmarket opened two other locations at Naper Settlement and Gallagher Way in Wrigleyville to rave reviews. 2018 marks the inaugural year of the Christkindlmarket Milwaukee at the entertainment plaza outside Fiserv Forum.