James Joseph began his career in hairdressing studying under Vidal Sassoon in London over 30 years ago. Sassoon's salon, unique for its time, featured sculpted haircuts and an innovative procedure called "blow drying." James became fascinated with the art of sculpting hair and continued to develop his artistic talent working in Paris and Milan. Upon returning to the states in 1974, James opened his first salon in the Chicagoland area. The salon was one of the first that specialized in cuts and color. The salon was a huge success and James went on to consult for major companies assisting in designing new hair styling products. Even after styling actresses, models, and other notable celebrities for print and film, James remains devoted to the craft of hairstyling and the art of enhancing individual beauty for every client."My work reflects a new vision for each client, not a mere technique. It is an artistic adventure in which I can create powerful shapes, dynamic color, and simply chic styles"