Simonida Cvejic launched Bay Area Medical Academy (BAMA) in 2004 to both fill the need for the increasing demand for healthcare training, and also to run a business with principles that reflected her own work ethic and values. Simonida had experienced the challenges of working in the high-powered world of finance and could see that when businesses focused solely on the bottom line, people suffered. This cycle had to stop, so she created BAMA to give students a leg up in life, and everyone that works with her carries with them the mantra: How can I help?
Always persistent and and confident in her vision, Simonida incubated BAMA at the Renaissance Center, a local entrepreneurship center funded by the Mayor’s Office of Economic Development. Then, through a series of loans from Opportunity Fund, a microfinance organization, Simonida and her dedicated team were able to grow the school from a single, shared classroom space to two campuses with well-appointed classrooms and the latest medical equipment.