The environmental movement has achieved some historic successes. However, huge challenges still exist. Conservationists need a robust arsenal of proven, cutting edge methods to help slow and eventually reverse the world’s ongoing environmental degradation. In order to encourage people to make smarter environmental decisions and engage in actions that will contribute to environmental health, understanding human behavior and how we make decisions needs to become the environmental movement’s new expertise. Because when you come right down to it, decisions and the actions that result are at the root of all the environmental challenges we face, and the solutions we need to address them.
For the past 20+ years, the disciplines that make up the field known as “decision science” have been researching what motivates behavior, how people make choices, and the factors which lead to less than optimal decision making. People working in a wide variety of sectors including business, public health, and politics have been putting this learning into action with impressive results.
It’s time for the environmental movement to do the same. Root Solutions is dedicated to helping make that happen.