"It ought to be easy: to look smart, casual, and feel comfortable with your shirt untucked. But dress shirts are simply not designed to be worn untucked and it shows. We did a ton of research to understand where people wanted the shirt to fall - the perfect length. And using this information, we defined the design for the untucked shirt. One fit for comfort and not convention; designed for the untucked man. An untucked shirt. UNTUCKit shirts are dress shirts for the rest of us."