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Years before starting Fosubo, Misa found herself constantly checking Yelp to stay on top of Nom Nom Truck's customers' experience. She realized there was no way to address negative experiences before they were made public - a frustration many small business owners face. She needed a way to connect with customers in a more proactive way. Things fell into place when she and her husband got the opportunity to test the idea for Fosubo at the AngelHack 2013 hackathon, and won. In the last two years, Fosubo has grown from only a 7 store client, to now over 1,000 stores, surveying over 2 million customers per year.