The Bay Area is home to a vibrant community of over 400 theater organizations, and yet, it is rare for our organizations to share resources and audiences. At the same time, as a whole, theater audiences are shrinking, and aging up and out. Our field feels less relevant to younger generations, and to the communities that surround us. Most of the work does not speak to their interests, their needs, and does not feel inclusive to their worldview. But GCR, Ubuntu, and Crowded Fire make work that is essential to our communities.
Our artists and the narratives we champion speak to a new generation of theatergoers. We believe in working towards a new model of sharing. We believe that building and encouraging theater loving audiences across organizations will result in a richer and stronger theater ecology. GCR, Ubuntu, and Crowded Fire are collaborating to cross-pollinate our most loyal supporters, in the hopes that they will see the richness of our Bay Area theater ecology and become ambassadors who awaken other theater lovers.