Best friends, Ruth Anne Brown and Traci Strait have been apart for years. Traci had moved out of the Midwest and spent the last decade+ in the Southeast, where she transformed her clients in both Atlanta and Florida. During this time, Ruth Anne established herself in the fashion industry and successfully opened two wholesale clothing agencies in Downtown Chicago.
In 2016, Traci decided that Chicago-land was her true home and eagerly moved back. It was then that Ruth Anne and Traci put their heads (or hair) together, and decided to combine their expertise, hence these besties became BFF entrepreneurs.