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Tacolicious may have launched in 2009 as a stand at the Thursday Ferry Plaza Farmers Market, but Joe's love affair with Mexico started when he was a kid. Back in the 70's, his parents would hitch a catamaran to their VW van and drive the family down to Baja to camp on the beach for months at a time (hippies!). When Joe started returning to Mexico as an adult, it was trip that he and Sara took to Mexico City, eating their way through modern spots such as Contramar and El Califa, that provided the "aha" moment that ultimately lead to Tacolicious. By the start of 2010, T-lish had opened its first brick-and-mortar on Chestnut Street.
Today, Tacolicious has five Bay Area locations and the restaurant is as San Franciscan (see: Marina Girl salad) as it is Mexican (see: guajillo-beef tacos de guisado). We also have a spin-off in San Miguel de Allende, MX called Taco Lab; a tequila bar called Mosto; and our cantina Bar San Pancho. For our philanthropic efforts, read all about the Tacolicious School Project.