In her first year of business school, Ale realized her sporadic nail care wasn’t cutting it anymore — she had to step up her nail game. With nail salons on almost every corner, Ale assumed she’d easily find an affordable go-to salon with reliable, high-quality services.
She didn’t. One salon after another kept falling short of Ale’s expectations, leaving her wondering:
Why can’t I pay online?
Why do I have to tip in cash? (Who carries cash these days?)
Why can’t I book appointments on my phone?
The process was inconvenient, inefficient, and outdated.
Nail care is a grooming necessity for professional women, yet our options are limited to either luxury salons offering expensive and time-consuming services, or cheap neighborhood salons that are inconsistent or mediocre and often resort to unethical employment practices. Ale’s wallet vetoed the first, and her conscience objected to the second.
ezza fills this void by redefining the standards of excellence for women on both sides of the manicure table. Ale is determined to create a national, branded space where busy, highly-scheduled women can get reliable, convenient nail care — without breaking the bank or squandering an entire afternoon — that will leave them feeling polished, powerful, and ready to conquer the day.