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Good Vibes

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Palo Alto, CA


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Our Story

About Good Vibrations

Good Vibrations is the premier retailer trusted for over three decades to provide high quality products, education, and information that promotes sexual health, pleasure, and empowerment. We invented the concept of the clean, well-lighted vibrator store and we’re proud to provide a safe, welcoming, and non-judgmental environment where customers can shop for sex toys, books, movies, and attend workshops.

Our History

In 1977, dismayed by the lack of resources for women seeking accurate sex information and good quality sex toys, Joani Blank opened the first Good Vibrations retail store in San Francisco's Mission District. She set out to make it a friendly, "clean, well-lighted" alternative to conventional "adult" bookstores. Her efforts met with immediate enthusiasm and appreciation from women and men alike. The store flourished over the years, thanks to a faithful and supportive clientele who also supported the mail order business.

In December 1994, we opened a second retail store in Berkeley, California. A third store opened in 2002 on Polk St. in San Francisco and in 2006, the first store outside the San Francisco area opened in Brookline, Massachusetts. In 2010 we opened our fifth store in downtown SF across from Bloomingdales followed by our first Oakland store on Lakeshore Ave. Our Palo Alto store opened in 2013 as well our adjacent to Union Square location on Kearny St. in SF. We currently have eight stores in all as well as a wholesale private label division, an ecommerce site, and a thriving social media channel including our online blog. We inspired and helped several fledgling businesses get started including many well-known retail operations in other American cities.

Good Vibrations is proud to be vital, growing, and still the market leader after three decades. We have launched a movie production line of sex education movies, expanded our wholesale division, developed dozens of exclusive products, and plan further retail expansion with new stores. Throughout our history, Good Vibrations has always retained the focus on our original goal of helping more people have better sex lives.

We have always been innovators and advocates for improving our industry. When safety concerns over phthalates in sex toys arose, we were among the first companies to remove those products from our shelves. This shift inspired us to launch our line of Ecorotic® Green Sex Toys, offering our customers the most body-safe products available. Throughout our history, we have supported new companies that created ground-breaking products, such as silicone dildos and vibrators and women-made and queer-made porn. Some of those companies are among the biggest success stories in our industry. And we have always contributed to our communities through donations; in 2009 we launched our GiVe campaign, which partners with local and national non-profit organizations.

Our Mission

Good Vibrations is a woman friendly education based retailer providing high-quality, sex-positive products and non-judgmental, accurate and trusted sex information through our clean and comfortable stores, web site, wholesale private label division, in order to enhance our customers’ sex lives and promote healthy attitudes about sex overall. We want to help make the world more sex positive and shame free around sexual health and sexuality.

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