Our mission is to help women look and feel their best; to walk out our doors a little taller, a little stronger, a little bolder. We come from a strong heritage, a brand rooted in trailblazing and swagger, started by Elizabeth Arden when the odds were against her. We draw from Ms. Arden's legacy and what we believe is most important: expertise and human connection. That’s what makes “tall, strong, and bold” happen.
Florence Nightingale Graham, who would later become Elizabeth Arden, was one of five children, raised by immigrant parents on a small farm outside Toronto. At six, she lost her mother to tuberculosis. At 17, she dropped out of high school.
She soon enrolled in nursing school but quickly learned she hated it. During her time there, however, Florence met a biochemist who was developing a medicinal skin cream that would help treat topical wounds and skin blemishes. This was the first spark to Arden’s own journey in skin care.
She quit nursing and started experimenting with formulas at home, using the family kitchen as her laboratory. Her attempts weren’t met with success and her father gave Florence an ultimatum — get married or get a job. Florence got a job.
She pursued work as a receptionist, bank teller, and secretary but never felt she was getting anywhere. At 26, she moved to New York where she would go on to conquer the world.