We’re a small team of designers and outdoor lovers who want to get more people to go outside. We may be city dwellers, but we believe that urban life can be greatly enriched with a little more time spent in nature whether it’s hiking in the woods or lounging at the beach. We seek to open up more paths to these activities by creating fun and easy to use products to help you get there. Alite’s founder and Creative director, Tae Kim knows the importance of having a relationship to nature from growing up in Alaska where he was always outside. He started designing for the outdoor market as a way of encouraging this passion in others.