For over 30 years, Santa Cruz Coffee Roasting has been dedicated to achieving roasting perfection. Our small-batch roasting process is designed to bring out the finest subtleties from each of our premium quality coffee varietals. In 1978 we pioneered the BrewBar individual drip-cup system, which we still believe brews the best cup of coffee on planet earth. We are committed to establishing strong and lasting relationships with the growers worldwide who provide our coffee, with a firm emphasis on sustainability and social responsibility. Our motto is “quality coffee for quality life” - for coffee lovers as well as our farming partners.