Our beliefs are simple and straightforward. The best ingredients make the best juice. Being in the farming mecca of Northern California means that we have access to superior produce. Since our philosophy of sustainability is aimed not only at our planet but at our bodies as well, we believe in supporting local organic farms and sourcing only 100% organic, non-GMO ingredients. Our juices and cleanses are designed to rid your body of toxins and non-organic conventional produce is saturated with harmful chemicals like pesticides, herbicides, fungicides, and chemical fertilizers. Our goal is whole health and to that end, we use whole organic ingredients.