Aveda™, The Art and Science of Pure Flower and Plant Essences™, was founded in 1978 with the goal of providing beauty industry professionals with high performance, botanically based products that would be better for service providers and their guests, as well as for the planet.
Aveda manufactures professional plant-based hair care, skin care, makeup, Pure-Fume™ and lifestyle products.
Tony DeMartile founded Solé Salon and Spa November 1, 1996 in Berkeley California on College Avenue as an AVEDA Concept Salon and Spa. In 2003, Guy Gargiullo joined as partner and a new vision was born. With a foundation of educating and training the brightest new talent, environmental and fiscal responsibility Solé Salon and Spa grew out of its Berkeley location and moved to Bay Street Emeryville in May of 2007 to become a part of the AVEDA Lifestyle Salon and Spa network.