Back in 1973, a small three-chair shop came up for sale in Rockford. A car title had to be used for collateral to raise money to buy that shop. That small shop, Dukes & Lords, has turned into six hair salons with over sixty employees.
The success of that business was based on a simple concept. If you give good, quick service at a reasonable price, people will come. And they did. So much that their original shop on Hollister had moved across the street to Rockford Ave. in 1984.
In 1985, a second shop opened on the other side of town at North Towne Mall. It also did so well that it had to move to its current location at the mall with twenty stations, a play area for children, and a huge selection of hair care products. In 1989, a third location was added in Belvidere. The next location opened 1992 on 11th St., Rockford. The fifth location was added in Roscoe in 2001. In 2010, we opened our 6th location at 6344 E. Riverside Boulevard.
A lot has changed over the years. Dukes & Lords progressed from being a small barbershop catering to men to the salons it is today, catering to men, women, teenagers, and children. Family Haircutting Center was added to the familiar Dukes & Lords name so that the name would finally fit the business.
Dukes & Lords Family Haircutting Center has been a pioneer in the way local hair salons have done business over the years. Our goals for the future includes giving the best possible service to all of our customers with competitive pricing and above all, making sure that they leave Dukes & Lords with great looking hair.
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