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About Feel Good Bakery
At Feel Good Bakery, we use only the highest-quality ingredients.
Our talented, friendly staff are dedicated to crafting delicious breads and pastries and helping our customers find just what they’re looking for.
Where It Started
When Rick Kellner settled in the Bay Area he noticed that despite its many excellent bakeries, none offered small-batch, hand-crafted, European-style breads.
So he started baking in his tiny San Francisco apartment, supplying local shops and restaurants with something they couldn’t get anywhere else. “I wanted to raise the bar on bread in the Bay Area” Rick said, and he did. It was 2002. Two years later, Rick opened Feel Good Bakery in Alameda’s Marketplace.