The mission of Fresh Approach is to create long-term change in local food systems by connecting California communities with healthy food from California farmers and expanding knowledge about food and nutrition. We accomplish our mission through a variety of programs, including Freshest Cargo, Healthy Food Healthy You (HFHY), and VeggieRx. Fresh Approach also promotes CalFresh use at Bay Area farmers’ markets and helps promote Market Match, a farmers’ market incentive program for CalFresh participants. For more information on our programs, visit: www.freshapproach.org.
Fresh Approach works closely with the Pacific Coast Farmers’ Market Association, California’s largest association of certified farmers’ markets, and community organizations throughout the Bay Area to connect the local and healthy food movements.