Ecology Action grew out of the social, political and environmental activism that swept through California in the late 1960s and early 1970s. The organization launched on April 22, 1970 – fittingly, the nation’s first Earth Day – in the Berkeley home of founder Cliff Humphrey. Its earliest initiative was the establishment of Santa Cruz’s first recycling center, followed by its advocacy for legislation that led to the county’s first curbside recycling program. The late 1980s saw an expansion into transportation programs with the successful roll-out of Bike to Work and Bike to School programs. In 2002, Ecology Action launched its first energy efficiency program – RightLights for PG&E – and soon followed it with other programs in partnership with local utilities, government entities and community organizations. The historic droughts of recent years prioritized the development and implementation of a series of critical water conservation programs led by Ecology Action. In the more than 46 years since its humble beginnings, Ecology Action has grown into an industry leader that engages its customers in bringing about positive changes to the economy and environment of their communities.