The early days of Cousins Maine Lobster are very similar to those of Apple or Facebook, in that they were founded by men in California. In 2011, as Father Winter deposited snow on Boston, Jim made the trek out to Los Angeles to visit Sabin, for some vitamin D and to reconnect with Sabin. Over an afternoon of playing NHL ‘94, a game they began playing in Maine when it was released and still played on a daily basis in the CML offices 20 years later, the Cousins discussed business opportunities.
They talked childhood, huge pots boiling in the backyard, running around with buttery ears of corn (pronounced “Kahn”) and picnic tables built for 8 seating 10 messy, bibbed kids elbows deep in a steaming hot lobster. They talked about the burgeoning Food Truck industry that was taking over the LA food scene, bringing delicious, unconventional cuisines to the masses cheaply and efficiently. After surveying the landscape, they realized that LA was missing those tasty Maine traditions they fawned over. They decided to pool their savings and launch a food truck that celebrated Maine and served the bounty of their state the only way they knew it: fresh.