Arthur Murray, born Moses Teichman in 1895, turned an interest in dancing and became one of the most important figures in the American dance scene in the 20th century. Starting with a mail order dance program complete with a step by step guide and footprints to lay on the floor, Arthur developed a knack for combining his business acumen with his love of dancing. While broadcasting a dance lesson on a radio show, Arthur met Kathryn Kohnfelder who he later married in 1925. Kathryn Murray helped the Murray's become an iconic dance couple, and she's go on to appear on television, magazines, and write and co-author books on dancing, and her famous husband.
Eventually, Arthur would open up dance studios so students could learn from teachers qualified in the Arthur Murray method of teaching. This led to his next dance business venture: Franchised Dance schools.