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Matcha Love

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San Jose, CA

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Food & Hospitality, Retail

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Our Story

ITO EN (North America) INC. was established in New York in May 2001, with a mission to introduce and cultivate an authentic green tea culture and an unsweetened ready-to-drink market (Oi Ocha-Japan’s #1 Green Tea). Opening its corporate office in Brooklyn, the company launched its DSD operation, modeled after Japan’s Route Sales. In keeping with ITO EN’s history of product innovation, new lines such as TEAS’ TEA and Matcha LOVE were launched for the U.S. market, with Matcha LOVE stores in New Jersey, California, Hawaii & Texas. The company is committed to tea education and its sustainability, through community events and support of global tea initiatives.

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