Benny Gold is a San Francisco-based independent graphic designer and signature clothing brand located in the Mission district. The brand started from just a simple sticker that was posted around town on his days off. The idea for the sticker was inspired by the old mantra, "Stay Gold." It's a reminder that all the ideas and experiences that we hold dear are the real gold inside each of us. This is what shapes us, what preserves our sense of self, and what keeps us young.