Graphic Designer Overview
A clever logo or a beautiful image can really stick with you. A great design will also send a message or guide people through a problem. Graphic designers are the minds behind the visuals.
They work with images and text to create everything from product packaging to marketing campaign videos. If you’ve got a sharp sense of style and are comfortable creating digital art, a graphic design job could be right up your alley.
- Produce designs. You’ll create illustrations and graphics that fit the brand or campaign you’re working on. These may be used for websites, phone apps, print catalogs, signs, or other platforms.
- Work with a team. Graphic designers often work within a marketing department and incorporate feedback from peers, clients, or supervisors.
Be innovative. Employers want to hire graphic designers who have fresh ideas and a unique style and that are also able to keep up with trends in fashion, technology, and marketing.
- Digital fluency. Most graphic designers can draw well with a pen and paper, but they’re also familiar with software in the Adobe Creative Cloud, can work in digital animation, and know how to design for specific programming languages, like CSS or HTML5.
- Attention to detail. You’ll be working with a large number of files and content, and you’ll want to make sure you get each design just right.
Excellent communication. Most graphic designers work in a highly collaborative environment and have to present designs or explain their ideas regularly.
You have to develop your skills in creating digital designs, especially in learning to use the Adobe Creative Cloud. Degree programs in graphic design, digital art or motion graphics can provide you with training and the chance to build a dazzling portfolio. Employers often prefer graphic designers with an agency or marketing experience.