Content Writer Overview

Every time you navigate a phone app, read a blog, or get an email about your favorite jeans going on sale, you’re looking at the work of a content writer. 

Content writers usually work in a marketing department. They help compose messages to inform customers and communicate a company’s brand. Content writing is an ideal career path if you’re a strong, versatile writer and like to entertain readers—especially if you’re looking for a flexible gig.

Responsibilities

  • Brainstorm ideas. As a content writer, it’s your job to come up with hot topics to write about, new approaches to familiar information, and ways to interest customers.
  • Produce written assets. Working with designers and marketers, you’ll find the perfect words to put on website banners, include in email campaigns, or use in a tweet.
  • Blog. All companies are looking for stories, media, or information they can share with customers and subscribers to keep in touch. You’ll do research and write short pieces that engage customers.
  • Edit. Content is better when it’s collaborative. You’ll read your own work or the work of colleagues to find errors and places where it can be strengthened.

Skills

  • Great communication skills. Content writing is not the work of a lone wolf. You’ll need to be able to constantly reshape your words, incorporate feedback, and clearly articulate ideas.
  • Creativity. There are only so many stories to tell, so employers want to know that you can tell them in ways that feel relevant, fresh, and have some personality.
  • Solid writing technique. Every company has their own style guide and the best content writers know enough about tone, grammar, sentence structure, and word choice to apply this style for each assignment.
  • Time management. Deadlines are a big component of content writing work, and it’s very important to meet them—even if you have several assignments at once.

Experience

The key to becoming a content writer is having a dazzling portfolio to showcase your talents. Many companies hire interns to give beginners the chance to build one. It can help to have a degree in English or marketing, but writing clearly and knowing how to tailor your writing to a platform or audience are the most valuable qualifications.

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