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Blogger Overview

So you have a way with words. You know how to turn a phrase. Sure, you can write original content, but is it highly clickable? Formerly known as just plain old writing, working as a blogger is pretty much what every journalist and creative writer do in the twenty-first century. Put down those pencils. You can rummage through the antique shops for vintage typewriters on the weekend — today, it’s all about what’s happening on the web.


  • Craft relevant original content. It's the goal of every blogger, so don’t even think about cutting and pasting from other sites. Google doesn’t like that. Write it yourself, please.
  • Have a social media presence. In order to rank high in searches and generate new page views, it may be part of your responsibility as a blogger to help spread the good word on Twitter and Facebook. Knowing how to popular social media platforms is key.
  • Create backlinks. Catering posts to suit long tail and short tail keywords for SEO is important. You’ll want to stay ahead of the trends and know what phrases and words are specific to your company’s culture and mission.


  • Copyediting skills. You live and breathe grammar and punctuation and have a deep appreciation for sentence variety.
  • Familiarity with platforms. You should have a working knowledge of Wordpress and other platforms like Tumblr and Squarespace.
  • Deadline-driven & detail-oriented. At the very least, you should be able to meet deadlines and take pleasure in the details. The ability to manage an editorial calendar is a plus. 
  • Photo editing. Throw in some basic photoshop skills, as well as a working knowledge of HTML and SEO, and you'll be good to go!


While experience isn’t always necessary, you should probably have a social media presence and be handy with a tweet or three when called upon. Know a little something about standards of English grammar and AP style. While a background in marketing would be helpful, being a strong creative writer is all it really takes to get started.

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