Social Media

Social media is changing the way we communicate about our lives: the people we interact with, the places we go, and the businesses we visit. The average person spends 35 minutes per hour online visiting social networking sites.

Are they talking about you?

You may not know it, but potential and current customers are discussing your business online, and the word is spreading. It may be a comment on Facebook, recommending your services to a friend. Maybe it’s a tweet about a sale someone spotted. It could be a blog post about the quality of your work.

Are you joining the conversation?

It’s simply not enough to have a great website anymore. Social media is the newest, fastest-growing marketing phenomenon to hit the Internet for businesses. 43% of habitual social media consumers follow companies on social networking sites.

Have they found you?

Most small business owners don’t have the time or expertise to effectively set-up and manage a social media campaign. The process takes up a lot of time and, just like creating a website, must be done correctly to garner results.

LocalWise has developed a package of services to initialize and manage your business’ social media presence. We use proven strategies to attract fans and initiate conversations about your business, therefore furthering your online marketing campaign. We take care of your social media marketing so you can focus on running your business.

$298
set-up

Social Media Package:
Social Media Starter

Includes:

Profile set-up for Facebook, Twitter, and other social networks
Creation and posting of scheduled content
Customized Facebook Fan Page
Social networking statistics reports (quarterly)
Mobile check-in (Facebook only)
Exposure to a vast network of followers

Available Options:
- Customized Facebook landing page
- Daily monitoring and responding
- Facebook events
- Mobile check-ins (other social networks)
- Facebook advertising

How Social Media Works

You're the owner of a local boutique shop. You announce a sale on your social networks.
Here's how the social networks can work for you.

		FACEBOOK Amy, a Facebook fan, shares a post about your sale. Her friend Lauren sees it and comments "What a deal! Let's go!" Result: Amy and Lauren visit your store and buy several items. Lauren becomes a fan of your Facebook page.

		TWITTER John tweets about your sale to his followers. You attract 6 new followers, and one of them (Samantha) decides to stop in at your store. Result: Samantha brings her mother and sister to your boutique to shop with her.

		FOURSQUARE Melissa checks in at your store's location using her iPhone and shares a tip with her friends about your sale. Logan and her other friends see this tip. Result: Logan decides to meet Melissa at your store and picks up a few things while he is there.

		YELP Anna is searching for a place to buy birthday gifts. She noticed your sale, a 5-star Yelp rating, and photos of new products. Result: Anna buys birthday gifts for her entire family from your store.

		LINKEDIN You are looking to hire a new manager and post the job through LinkedIn. You find Robert, who is very experienced in retail. Result: Robert is hired and increases sales by 45%.

Social Media FAQs

Q: How will my business benefit from having a social media presence?
A: Social networking is the new platform for online marketing and you need to get involved! Having a social media presence will allow you to connect with networks of potential customers and get your name in front of people online.

Q: What are “fans”?
A: Fans are the people who “Like” your business’ fan page on Facebook. When a Facebook user becomes a fan of your business, they can see all of your posts and updates. Fans can invite their friends to “Like” your business. This expands your network and gets your name/brand out to more people.

Q: Why do I need to update my social networking pages?
A: Properly managing your social media presence is crucial. Regular postings on Facebook and tweets to Twitter, as well as updates to other social networking applications like Yelp and FourSquare not only attract a new fan base, but allow you to constantly keep your name in front of customers. When your fans share, you have created an opportunity to turn their friends into your customers.

As part of the LocalWise Social Media package, we will handle all updates to your social networking pages. The package includes updates a week/month. We can update your page upon request as well.

Q: What kinds of things should be posted to my social networking sites?
A: The possibilities are endless when considering content to post. LocalWise will connect with you to determine what needs to be posted and how often. The most important thing is getting your name out there, so even posting about what you are working on is a good idea. The key is to keep your fans interested by posting material that they will be willing to share with their friends.

Examples of content that could be used to post to your social networks include:

Sales/specials
New products/services
Articles from other websites about your industry
Links to your website
Daily business activity updates

Q: What are “tweets”? How can I use them to promote my business?
A: “Tweets” are 140 character or less messages generated on Twitter. Tweets can be used to announce sales, advertise a new product, or simply update your activities during the business day.

Q: What other social networking options are there other than Facebook and Twitter?
A: There are hundreds of social networking sites out there, however, Facebook and Twitter are probably the most common. Other common social networking sites that LocalWise will use to set up marketing for your business include:

Yelp: Users rate and recommend your business. Check it out at http://www.yelp.com
FourSquare: Users “check-in” at businesses and other hot spots through their mobile devices. Check it out at https://foursquare.com/
LinkedIn: Members create a professional network where they can post resumes and find/post jobs. Check it out at http://www.linkedin.com/