Search Engine Optimization FAQs
Q: What is Search Engine Optimization?
A: Search engine optimization (SEO) is the science of increasing traffic to your Web site by improving the internal and external factors influencing ranking in search results. It is a major part of Internet marketing.
Q: I've found an online service that promises to submit my website to thousands of search engines. Will you do this?
A: No. Our TrafficWise service focuses only on getting results at real and relavent search engines and directories. We believe that focusing on obscure and unheard of directories is not a good use of time or resources.
Q: I’ve heard of other companies that guarantee a top #1 ranking at Google and Yahoo. Can you make this same guarantee?
A: No website vendor (not even us) can promise you a specific organic ranking at Google, Yahoo, or Bing. This is because the secrets to a perfect ranking are only known by these companies and are closely guarded. If someone promises you this you should seek service elsewhere.
Q: Most of my business is conducted locally. Do I still need to be registered with the major national Search Engines?
A: Definitely. Research shows that most people who begin a search for a business product or service usually begin with one of the major Search Engines. This includes local buyers. Not being listed means lost opportunities - even from local potential customers.
Q: Can you give me some pointers on promoting my web site locally?
A: Yes. As part of our TrafficWise service, we'll evaluate your business and make practical recommendations on how best to promote your website locally.
Q: What is Search Engine Marketing (SEM)?
A: Search engine marketing is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engines through the use of paid placement, contextual advertising, and paid inclusion (Pay-Per-Click).
Q: Should I pursue a Pay-Per-Click strategy (SEM) and skip Search Engine Optimization (SEO)?
A: This is not recommended. Pay-Per-Click isn't a replacement for search engine optimization but rather should be used in conjunction. In addition, a good organic search strategy is the cheapest long-term method of internet marketing. This is because its underlying foundations are based on solid fundamentals and proven techniques. Basically speaking, a good foundation is needed on all websites to eventually get good search engine results.
Q: Why do you offer 3 levels of Search Engine Optimization service?
A: Each level of SEO service we offer builds upon the preceding level. We start with the basics first when approaching a search strategy for 3 reasons: 1. It is less expensive to do the underlying work first; 2. You can easily control your SEO budget; 3. Once a good foundation is in place the more complex search strategies can be pursued.